We build and scale ecommerce platforms for UAE brands, retail groups, and D2C founders. Our Dubai-based engineers know Tabby and Tamara, ship Arabic-first storefronts, and reconcile COD without late-night spreadsheets.
Ecommerce has two truths: the shopper who needs the page in under a second, and the ops team who needs every order, refund, and return reconciled. We build for both from sprint one.
Most engagements pair one platform build with two or three add-on services.
Next.js or Hydrogen storefronts on top of Shopify, Medusa, or Saleor. Fast, indexable, and built around your brand.
Custom checkout flows with Tabby, Tamara, Stripe, Network International, and Telr wired in cleanly.
Match cash collections against orders, returns, and 3PL settlements. End the spreadsheet era.
Sync inventory, pricing, and orders across Noon, Amazon.ae, Talabat, and Carrefour from a single source of truth.
Klaviyo and Postscript flows, Yotpo reviews, Recharge subscriptions, all tied to your CDP.
Multi-warehouse inventory, reservation logic, and 3PL routing that holds up on peak days.
These are ranges from real engagements. We measure them because retainers depend on them.
Average lift after replatforming to a custom storefront with Arabic-first UX and sub-second PDPs.
Share of orders using Tabby or Tamara once we wire them properly into the checkout flow.
Default target on Vercel or Cloudflare for the storefronts we ship, measured from UAE IPs.
Hours per week saved by automating cash matching against orders and 3PL settlements.
We pick stacks that hold up at Black Friday and Ramadan peaks. Composable where it matters, simple everywhere else.
Next.js (Vercel Commerce) or Shopify Hydrogen. React Server Components, edge caching, and Lighthouse budgets in CI.
Shopify Plus for fast time-to-market, Medusa or Saleor when you need real control over checkout, pricing, and B2B flows.
Stripe, Network International, Telr for cards. Tabby and Tamara SDKs for BNPL. Proper webhook handling, idempotent settlement.
Algolia or Typesense for search. Postgres for state, ClickHouse for analytics, dbt for marketing models the team can read.
Klaviyo, Postscript, Recharge, Yotpo. Vercel, Cloudflare, Datadog, and Sentry for the operational layer.
Pricing shared openly during scoping. Smallest engagement starts around the cost of one senior in-house hire.
A two-week review of your storefront, checkout, and reconciliation flows before peak season or a replatform.
Brands preparing for Ramadan, White Friday, or a Shopify Plus to headless move
A senior pod shipping storefront, checkout, and ops features alongside your team each sprint.
Retail groups and D2C brands shipping new markets, checkouts, or marketplace integrations
We own your storefront performance, checkout reliability, and reconciliation tooling on a monthly retainer.
Live brands past launch who want one steady partner for ecommerce engineering
Ecommerce platforms live or die by a few decisions made early. We focus there and leave clever for the recommendations layer.
Checkout retries, double-clicks, and webhook re-deliveries all converge to one order. Duplicate charges and orphaned inventory holds disappear.
Stock is reserved at add-to-cart with short TTLs and released cleanly on abandonment. No overselling on flash sales, no phantom stock.
Cash collected by 3PL, returns, refunds, and exchanges all match back to orders in real time. Finance stops chasing spreadsheets on Sundays.
-- Row-level tenant isolation.
-- One schema, many tenants, zero "where did this data leak from" tickets.
ALTER TABLE invoices ENABLE ROW LEVEL SECURITY;
CREATE POLICY tenant_isolation ON invoices
USING (tenant_id = current_setting('app.tenant_id')::uuid);
-- Application sets the tenant for every connection.
-- If we forget, the query returns zero rows, not someone else's.
SET LOCAL app.tenant_id = '8f3a-...-c1';
SELECT id, amount_cents, status
FROM invoices
WHERE status = 'pending'
ORDER BY created_at DESC
LIMIT 25;
An example of inventory reservation we apply to high-traffic SKUs during sales events. The same pattern underpins our checkout idempotency keys.
Walk the warehouse, sit with customer service, read the Shopify reports, look at the abandoned-cart funnel. We listen for what breaks on Ramadan eve.
Milestones, risks, and what we would do first. Including the work we would recommend you do not do this quarter.
Our senior pod is in your repos shipping production features. Your team owns the merges, we own the cadence.
Measured against the outcomes we agreed on. The people who start with you are the same people in month six.
SKIMBOX rebuilt our storefront and wired Tabby into checkout in one quarter. Our conversion jumped 41% on Arabic traffic, and COD reconciliation went from three days to live.
After rebuilding the storefront RTL-first with native Arabic search.
Cash matching is now continuous, not a Monday-morning report.
From 3.4s on the old Shopify theme to 0.8s on the headless storefront.
Depends on your roadmap. Shopify Plus is fast to ship and fine for most brands under 50M AED revenue. Once you hit limits on checkout, B2B, or international pricing, headless makes sense. We tell you honestly during scoping, not after we've already started building.
Tell us what is breaking at checkout, what is stuck in the warehouse, and what your finance team is bracing for at month-end. Written plan in two weeks, or an honest 'we are not the right team'.